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MRT 1010 Semester Project Marketing is both a science and an art form. Successful marketing involves and understanding of theory, the ability to conduct and synthesize research, and creative thought to construct new means to facilitate communications between the seller and the buyer. As such, this project involves these concepts so that you, the student, can better gain a sense of the marketing world. In this project, you will complete the following activities: Examine a variety of advertisements (print ads, online ads, television/radio commercials) and determine a product that is specifically being targeted to one particular demographic Describe the conditions of the advertisement that you believe are being focused on that specific demographic After making the aforementioned determination, construct a new campaign for the same product targeted at an entirely different segment using at least 2 entirely different demographic constructs (e.g. gender, age, income level, geograph

 

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