Multicultural Communication

Essay  Objective: Examine theories of multicultural communication.  

Introduction: Being able to communicate with another culture is required to operate in a global world. This essay will give you the opportunity to apply the theories and concepts in this lesson to a multicultural communications business case.  Deliverables: The essay for this lesson is required to be a minimum of 2,500 words that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format (APAstyle.org). A minimum of three sources must be cited in-text and in the Reference list. 

 Activity Details:   

Step 1: Read the following scenario and questions. Then, use what you have learned about this lesson’s objective to summarize your responses. 

•You have been promoted to be the Manager of National Customer Service. This is a new role, as your company is looking to consolidate its five customer support operations down to three. The three main customer support operations will be in the United States (southeast), Ireland and Funabashi, Japan. The two that will close are in India and the United Kingdom. Employees from the India site may relocate to the Japan site, if they wish. Employees in the UK may relocate to the U.S. site, if they wish. 

•Your responsibility is to identify the primary concepts and theories of each culture, their norms/ethics and their perceptions/beliefs. Then, describe what impact they may have on your company’s intercultural communications for the three remaining customer support facilities, the closing of the other two sites and any employees who choose to relocate. Keep in mind that the support facilities deal with customers from many different countries.  Your answer should address the concepts and theories for each of the five countries. You should provide an overview of each country’s culture, norms/ethics and perceptions/beliefs. You should articulate the impact of intercultural communications on the three remaining customer support facilities, which will now be supporting customers previously supported by the two sites that are closing.  Your answer should identify ethnocentrism, stereotyping, familial and religious identity and prejudices that exist with each customer support site. Address at least one or two solutions for each barrier you identify.  Your answer should address concepts of verbal and non-verbal communications as well as signs and symbols used in communications for each country. You should also highlight how the company can use this information as part of its transition plan of consolidating the customer support operations.  

Step 2: Write a paper. Please review the essay rubric prior to proceeding.  Use these writing guidelines: 

•Include a cover page and references in addition to your required word count. •Use correct APA format. 

•Double-space text. 

•Use size 12 Times New Roman font. 

•Indent paragraphs. 

•Include in-text citations as appropriate. 

•Use correct spelling, grammar, sentence structure and verb tense. 

•Optional: Use section headings to organize.


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